Make your stall as enticing as possible, adding props, lights etc. This is your one chance to make a lasting memory to the visitors. Remember your 1 or 2 or 3 day event is your shop front for that time. Customers may not visit that event again but make sure they remember you and your products.
At my last event, Brocante at the Cathedral, a lady rushed up to my stall, so pleased I was there as she had bought from me at the Grayswood Brocante. She spent some more money with me and said she would come again to Grayswood in December. This made me feel happy as to have a customer that follows you is brilliant, that they love what you do. She even brought her Mum with her and she bought as well.
I was told that my stall was memorable as so pretty and pink. I do tend to make in pink, white and ivory, some say this is limiting my customer base but remember reading some time ago to make your website cohesive. Not too many random colours try to keep to a uniform palette. This way you build a customer base round the colours you use and the products on the website mix and match.
These are mine with an occasional hint of duck egg and grey
So are fairs worth it? well they are a cheap form of advertising, as we all know that can be a horrendous bill. Customers get to meet you the maker and feel the cloth, so to speak. Weigh that up and then decide was the event worth it or not. Some are not as I think all down to the customers. I love meeting up with other business women, have a chat, swap ideas, hear about good fairs and those to avoid.
Best practise smile and look as if you want to be there, talk about what you make with passion.
A new venue this week for Handmade Monday Sum of Their Stories
Until next week, have fun